1. Logo system

  • Primary logo, plus horizontal, stacked and icon-only versions
  • Clear space and minimum size rules
  • Versions for light and dark backgrounds, and a one-colour version
  • Vector master files (SVG, AI or PDF) and ready-to-use PNGs

2. Colour palette

  • Primary and secondary colours with codes for every medium: Pantone and CMYK for print, RGB and HEX for screens
  • Rules for which colours carry text and which are accents

If print and screen colours don’t match, RGB, CMYK and image formats explains why.

3. Typography

  • A headline typeface and a text typeface — with the licences to use them
  • Fallbacks for websites and apps, and Persian and English pairings if the brand is bilingual

4. Imagery and graphic elements

  • Photo and illustration style, icon style, patterns and shapes that belong to the brand

5. Stationery

  • Business card, letterhead, envelope, invoice and email signature

6. Digital

  • Social media profile and cover images, post templates, favicon and app icon

7. Packaging and product (if you sell products)

  • Packaging design, labels and product mockups for presentations and online stores

8. Motion

  • An animated logo for videos, intros and social media

9. Guidelines

  • A short document that explains all of the above, so anyone — a printer, a developer, a new designer — can use the brand correctly

What to do first

Starting out: logo system, colours, typography and business card. Growing: stationery, social templates and packaging. Established: motion, full guidelines and a design system for digital products.

At ZIBADIS in 1405, logo design starts at 3,500,000 Toman, corporate stationery at 5,000,000 Toman, packaging design at 4,000,000 Toman and logo motion at 4,500,000 Toman — see the full price list.